Robert Latorre Adds High-Tech Innovation to Gold Buckle Medias Western Sports and Lifestyle TV

Award-Winning Film Director and The Big Freeze Inventor Joins New Programming Developers Media Broadcasting Committee

Dallas, TX April 26, 2004 - Gold Buckle Media (GBM) (www.goldbucklemedia.com) announced today that film and television pioneer Robert Latorre of Big Fish Films has joined the companys Key Industry Advisory Board Media Broadcasting Committee. Mr. Latorre will advise GBM on matters relating to video production, content development and technology applications for its Western sports, lifestyle and entertainment TV programming.

Mr. Latorre invented and manufactures The Big Freeze camera array system, which produces stop-motion 360-degree special effects similar to those seen in The Matrix films, only much more quickly and less expensively. The Big Freeze has been used in a host of commercial productions and has garnered a number of awards for Mr. Latorre and his Dallas-based production company Big Fish Films.

In 1995, Mr. Latorre became fascinated with the frozen moment and ways to use this unique effect in his films and commercials. As founder of Big Fish Films, he set out to do what had not been done and created the effect known throughout the world as The Big Freeze. The first commercials using Latorres technology won him the acclaimed Clio Award for Special Effects as well as an Emmy Nomination. The Big Freeze is by far the largest Camera Array System in the world. Incorporating over 700 cameras in the complete network, The Big Freeze is available virtually anywhere in the world.

Mr. Latorre is currently developing another first of its kindthe Digital Freeze Camera System. Known as The Big Freeze Digital, the system will have the unique capability to download and playback the effect in High Definition (HD) while still on the set or other filming location within minutesa revolutionary advancement in film and television production.

As a member of the GBM Key Industry Advisory Board Media Broadcasting Committee, Mr. Latorre brings his special brand of techno-artistic innovation to the Western sports, lifestyle and entertainment programming arena. GBM programming will be the first to utilize The Big Freeze Digital Camera System, representing the earliest real-world application of the revolutionary new HD camera system. The company is currently evaluating venues to film Western sports events using The Big Freeze Digital.

Mr. Latorre has turned his twenty-eight years as an award-winning professional photographer into an equally successful career as a film director. He is known for his unique dramatic lighting and directorial approach, qualities for which ADWEEK has chosen Mr. Latorre Commercial Film Director of the Year and Creative All-Star Photographer twice. Big Fish Films clients include such major corporations as AT&T, Bank of Mexico, BBC, Disney, Heineken, Honda, HP Bang and Olufsen, Radio Shack, Samsung, and Sunny Delight.

Gold Buckle Media has created a new national television channel to satisfy significant market demand for a media outlet providing Western sports, music, and lifestyle programming. Available nationwide via cable and satellite in autumn 2004, the channel will produce, air, and market a wide variety of popular Western lifestyle programming, including live and taped bull riding and equestrian events, outdoor sports, talk shows and documentaries, reality shows, music videos, concerts, behind-the-scenes shows, and high-definition television (HDTV) specials.

More information about Big Fish Films is available at www.bigfish.net. Visit www.bigfreeze.com for information about The Big Freeze patented process.

About Gold Buckle Media
Gold Buckle Media was formed in October 2003 to develop and broadcast Western sports and lifestyle television programming via cable and satellite. Based in Dallas, Texas, Gold Buckle Media develops and promotes multimedia production and distribution focusing on sports, music, and lifestyle influenced by Western American culture. Please visit www.goldbucklemedia.com for more information.

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Gold Buckle Media
Victor DiBlasi, Senior Vice President Communications
Phone (972) 387-4320
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